Cancel
© 2016 start-seeking.ru
card-image

Marketing Management

image of book

Philip Kotler, Kevin Lane Keller - 2012 - 657 pages

ISBN: 0132102927, 6

Description, Publisher & Subjects

Table of Contents - Part 1 - Understanding Marketing Management; Chapter 1. Defining Marketing for the 21st Century; Chapter 2. Developing Marketing Strategies and Plans; Part 2 - Capturing Marketing Insights; Chapter 3. Gathering Information and Scanning the Environment; Chapter 4. Conducting Marke...ting Research and Forecasting on Demand; Part 3 - Connecting with Customers; Chapter 5. Creating Long-term Loyalty Relationships; Chapter 6. Analyzing Consumer Markets; Chapter 7. Analyzing Business Markets; Chapter 8. Identifying Market Segments and Targets; Part 4 - Building Strong Brands; Chapter 9. Creating Brand Equity; Chapter 10. Crafting the Brand Position; Chapter 11. Competitive Dynamics; Part 5 - Shaping the Market; Chapter 12. Setting Product Strategy; Chapter 13. Designing and Managing Services; Chapter 14. Developing Pricing Strategies and Programs; Part 6 - Delivering Value; Chapter 15. Designing and Managing Integrated Marketing; Chapter 16. Managing Retailing, Wholesaling, and Logistics; Part 7 - Communicating Value; Chapter 17. Designing and Managing Integrated Marketing Communications; Chapter 18. Managing Mass Communications - Advertising, Sales Promotions, Events and Experiences, and Public Relations; Chapter 19. Managing Personal Communications - Direct and Interactive Marketing, Word of Mouth, and Personal Selling; Part 8 - Creating Successful Long-Term Growth; Chapter 20. Introducing New Marketing Offerings; Chapter 21. Tapping into Global Markets; Chapter 22. Managing a Holistic Marketing Organization.

Read moreless

Publisher: Prentice Hall

Subjects:

Similar Books

Create cards for this book
Options

Notecard sets (13)


Related pages


postzygoticwhat are the steps in making complementary dna cdnaexplain the proper technique for transporting the microscopebacterial endospores and fungal sporeswhat structural joint changes are common in older peopleav node depolarizationconcomitant in a sentenceurinary system lab quizreabsorption of high levels of glucoseurease producing bacteria liststarch grains functionwhat are the end products of glycolysiswhat kind of ions do acids havedefinition limerenceantihistamine treatment reducesfrench tense endingsreticulocytes testsuccinate fumaratewhat structure produces biledefine thrombophlebitisinference definition biologymeristematic cells in plantshow long are dolphins pregnantsympathetic nervous system hormonesprintable periodic table elementslife income joint and survivor settlement option guaranteesround 0.375 to the nearest hundredthfacial glands diagramiq job chartcardiac sarcomerewhat are the main functions of the pancreasamdr carbohydratewhat is the purpose of schwann cellsgrassland biome average precipitationiupac name for cyclohexanoneinorganic matrix of bonewhat is the longest portion of the small intestinea decrease in the diameter of arteries causeshormones secreted from the posterior pituitarywhat are products of photosynthesisskin and integumentary systemwhat property do all lipids sharewhat are agonist and antagonist muscles1km to nmthree main stages of cellular respirationwhat determines the reactivity of an elementhow many cells does mitosis producetypes of polycythemiaa transverse plane divides the body intodesosomescan chiggers spread on the bodyammonium on periodic tableexcitation contraction coupling requires which of the following substancesmold that caused the irish potato faminewhich muscles attached to the hair follicles cause goosebumpswhat must occur for a girl to be colorblindacidity in human urine is an example ofdissection of the sheep brainanatomy and physiology 5th editioncomparing chromosome separation in bacteria and eukaryotessolubility mnemonicsubatomic particles of nitrogencentral nervous system quizletlacunae of bone containa&p circularplantation agriculture was wasteful largely becausethe atomic nucleus containswhat are the two divisions of the autonomic nervous systemchapter 7 section 2 the plasma membranegoblet cells stomachprevents backflow into the right ventriclesynovial articulationhuman penis anatomygulf of tonkin resolution apushdefinition of bottleneck effect in biologylymphatic system vessels