Chapter 30 agenda-setting theory

Helpfulness: 0
Set Details Share
created 5 years ago by booby166
agenda-setting theory
show moreless
Page to share:
Embed this setcancel
code changes based on your size selection

Agenda-setting hypothesis

mass media have ability to transfer the salience of issues on their news agenda to the public agenda


A theory whose time had come

Back-to-the-basics approach to mass comm. research
-contrasted selective exposure and limited effects
-predicts cause-and-effect relationship between media content and voter perception
- must show match between the medi's agenda and the publics agenda later on


Media agenda

Pattern of news coverage across major print and broadcast media, measured by prominence and length of stories


Public agenda

most important public issues, measured by public opinion surveys


What causes what?

Mcombs and Shaws findings were imprssive but equivocal
correlation cant equal causation
true test of agenda-setting hypothesis must show that public priorities lag behind media agenda


What causes what?(continued)

Yale researchers established cause and effect chain through experimental design
- viewers who saw media agendas that focused on pollution and defense elevated those issues on their own lists of concerns


Who sets the Agenda for the agenda setters

New's editors as "gate keepers" of political dialogue
- candidates and politicians as ultimate source
- current thinking: crucial role of public relations
professionals working for government agencies, corporations, and interest groups
*75% of what reaches an editors desk never see;s the public
example: west wing
interest aggressions- clusters of people who demand center stage for their one, overriding concern
-creates events that the media will cover


Index of curiosity

people willing to let media shape thinking when a high need for orientation exists
-high relevance



Selection of a restricted number of thematically related attributes when a particular issue is discussed
-Media supplies a context/ a way to view the issues
-media not only set an agenda but also transfer the salience of specific attributes


Two levels of agenda setting

level 1: issue salience(prioritizing some topics over others)
Level 2: framing an issue's attributes

Related pages

list strong acids and basesstyloid process of temporalwhat are chromosomes composed ofwhat is the function of the ventral rootavascular tissues in the bodymisshapen gestational saccranial nerves sheep brainenlargements of the spinal cord occurwhich of the following is a true statement about virusesemb agarlayers of the esophaguscaffeine and sodium benzoateonline binomial probability calculatordefinition dorsiflexionhow many pairs of cranial nerves are theredescribe how the kidneys help maintain water balancereceptor organ for hearinggender typed behaviorstrom thurmond apushspecialized cells in the integumentary systemdefine valves hearthybridization of n in nh3moist lung soundsmat 117 final exam answersflages of countriesirregular respirationskidney countercurrentgreek mythology flashcardschemical properties neontriglycerides are monomers for what type of macromoleculevoltage gated ion channels open in response toempirical formula for iron oxideplace where enzymes for the etc are locatedfetal blood flow through the heartdefinition for spindle fibersimportance of phagocytosisconvert 173 cm into feetamino acid 1 letter codefinal products of aerobic respirationthick myofilaments are made ofcranial skull bonesapush reconstructionwhat is the larynx functionintrinsic conduction system definitionwhich are the smallest branches of the bronchial treestructure and purpose of capillary blood vesselssubclavian vein and arterysentence using fractiousdefine gastric juicefour steps of cellular respirationthe first law of thermodynamics states that _____according to the punctuated equilibria modelabdominal divisions anatomyareolar loose connective tissuerat dissection quiztrp and lac operonbronchus functionnucleic acids and carbohydrates are both types of whatin what areas are lymph nodes clusteredmarieb hoehn anatomy and physiologytributaries of inferior vena cavacapillary order of drawcheckable deposits includeiodine metal nonmetal or metalloidwhat are the major differences between mitosis and meiosissplitting of glucoserepressible operonsanatomy and physiology urinary system quizsurface anatomy of eyein glycolysis atp molecules are produced byeasy notecards anatomy and physiologyconceptual physics chapter 15 answerspertussis pathogenesiswhich blood vessels carry blood to the heartlatin numbers 1-100the suffix refers tothe knee jerk reflex is controlled by interneurons in the